15+ B2B CLIENTS SERVED
Email, LinkedIn and Phone Outreach — You Pay Per Call
We help businesses reach qualified B2B buyers faster, by implementing multi-channel personalized outbound outreach on a pay-per-call basis
Taking 4 new clients this quarter
01 — SOCIAL PROOF
The only number that matters is calls held.
02 — INFRASTRUCTURE
Three channels, running on infrastructure that is never yours to risk
Email, LinkedIn and phone all run on infrastructure we own and operate. Lookalike domains authenticated with SPF, DKIM and DMARC, dedicated LinkedIn profiles that are never shared between clients, and local dial numbers with their own caller reputation. Nothing touches a prospect until placement and connect testing clears.
TYPICAL SETUP
Outbound channels
✉
Cold email
AT RISK
1 primary domain · shared reputation · 12% flagged
◆
LinkedIn outbound
NOT SET UP
Sent from a shared, unwarmed profile
◎
Cold calling
NOT SET UP
No dialer, no local numbers
⚠
One channel carrying everything — and your invoices with it
INBOX CADENCE
Outbound channels
✉
Cold email
AUTHENTICATED
40 lookalike domains · SPF · DKIM · DMARC
◆
LinkedIn outbound
ACTIVE
Dedicated profiles · never shared
◎
Cold calling
LIVE
Local numbers · distributed dialing
✓
All three channels live — volume distributed safely
03 — TAM MAPPING & LEAD SOURCING
We size the market before we dial a single number
We size your total addressable market before building a single list, so you know how much room outbound actually has. Then we segment it, pull contacts from cross-checked enrichment sources, verify every email and direct dial, and strip anyone already in your CRM.
01 · INTENT SIGNALS
Series B+ funding
New exec hire
Job posts: SDR / AE
Tech stack change
Website re-platform
LinkedIn engagement
Hiring surge
M&A activity
Product launches
First 90 days in a new role
02 · THE STACK
INBOX CADENCE
Enrichment · Verification · Direct dials
Clay
Apollo
HeyReach
Aircall
HubSpot
Claude
Addressable market38,400
ICP match94.2%
Verified direct dials18,600
CRM dedupeLIVE
04 — MESSAGING
No templates. Every touch reads like it came from you
We find the angle nobody in your category is using, then build the whole sequence around it — emails, LinkedIn messages and the call opener your rep uses when the phone connects. You approve everything before it goes out. Copy and scripts are rewritten fortnightly against live reply and connect data.
TYPICAL AGENCY EMAIL
compose
To: {FirstName}
Subject: Quick question about {Company}
Hi {FirstName},
I noticed {Company} is growing fast. We help companies like yours with {Service} and I’d love to chat.
Would you be open to a quick call this week?
Best,
Generic SDR
Generic SDR
⚠
Flagged as promotional — 0.3% reply rate
INBOX CADENCE EMAIL
compose
To: Sarah Jennings
Subject: ledgerly's case studies?
Hey Sarah,
Went through Ledgerly’s case studies: Hartwell Builders & Northgate Civil. I’m assuming you’re selling to mid-sized construction contractors.
I found 2,340 more look-a-like companies, and most of them probably haven't heard of you.
Mind if I send them over, along with how to reach out to them with a 98% inbox rate?
Best,
Ibrahim
Ibrahim
✓
Delivered to primary inbox — 22% reply rate · highlighted text is researched per prospect
05 — CAMPAIGN MANAGEMENT
No queues, no interns. A strategist who has run 100+ outbound campaigns
Email, LinkedIn and dials run at controlled volume with every variant tested against a control. Our team answers replies and works the phone in your name, qualifies each prospect against your criteria, and books the call straight into your calendar. You are only billed for the calls that land there.
TYPICAL AGENCIES
#campaign-support
Agency Slack
Y
You
Mon 9:14 AM
Can we change the CTA on Campaign B? Reply rate dropped.
Y
You
Tue 10:30 AM
Hey, just following up on this — any update?
J
Junior rep
Wed 4:47 PM
Let me check with the team and get back to you.
⚠
Two-day response — campaign still running
INBOX CADENCE
#your-campaign
Online
Y
You
Mon 9:14 AM
Can we change the CTA on Campaign B? Reply rate dropped.
I
Ibrahim — your strategist
Mon 11:22 AM
Done — Campaign B paused, new CTA is live across email and LinkedIn. Also A/B testing a softer call opener. I’ll send you connect data by EOD.
✓
Two-hour response — changes already live
06 — WHAT'S INCLUDED
No retainer. You pay per call.
The Pay-Per-Call Engine
Three channels, fully managed. You pay only for qualified calls.
CAMPAIGN EXECUTION
✓
Outbound infrastructure — lookalike domains, dedicated LinkedIn profiles and local dial numbers, never your own
✓
Prospect lists built to your ICP — emails and direct dials verified, deduped against your CRM
✓
Emails, LinkedIn messages and call scripts written by people who have sold into your market — you approve everything
✓
Fortnightly rewrites against live reply and connect data, not a set-and-forget campaign
✓
A/B testing on subject lines, LinkedIn openers, call scripts and dial windows at volumes that actually mean something
TOOLS & DASHBOARD
✓
Live client dashboard — touches, connects, calls booked and pipeline at a glance
✓
Unified inbox — every email thread, LinkedIn reply and call outcome in one place
✓
Direct CRM integration — contacts, conversations and call outcomes pushed in real time
✓
Weekly written read: what changed, what we are testing next, where the next calls are coming from
SUPPORT & SAFETY
✓
Dedicated strategist and shared Slack channel — one point of contact, always
✓
Replies and dials handled in your name, usually within the hour, seven days on higher tiers
✓
Daily monitoring of inbox placement, LinkedIn limits and caller reputation
✓
Permanent suppression list, DNC screening and compliant opt-out across every channel
Need more call volume, or something custom?
Talk to us →
07 — US VS THEM
Same goal. Three very different bills.
Every piece of the stack, and what it costs you when you buy it on retainer or build it yourself.
THE STACK
INBOX CADENCE
Pay per qualified call
TRADITIONAL AGENCY
Retainer, plus everything else
DIY IN-HOUSE
Your tools, your evenings
Outbound infrastructure
✓Domains, LinkedIn profiles and dial numbers owned and run by us
Email only, usually billed on top at $250+/mo
You buy, authenticate and warm all of it yourself
Lead data & direct dials
✓Cross-checked sources, emails and dials verified, CRM deduped
Passed through at cost, quality varies by account
$350–900/mo in data, verification and dialer tools
Copy & call scripts
✓Written in-house for all three channels, rewritten fortnightly
Written once at onboarding, rarely revisited
A freelancer at $250/mo, or you writing scripts at midnight
Reply & call handling
✓We answer, dial and qualify in your name, then book the call
Forwarded to your team to chase
You, in between the calls you already have
Deliverability & connect rates
✓Inbox placement, LinkedIn limits and caller reputation monitored daily
Checked when results drop, not before
40+ hours learning what changed this quarter
Time to first touch
✓Four weeks, all three channels warmed and tested
Six weeks or more, onboarding queue permitting
Two to three months of trial and error
Reporting
✓Live dashboard, CRM sync and a written weekly read
Monthly slide deck of vanity metrics
A spreadsheet somebody stopped updating
What gets measured
✓Qualified calls held
Emails sent and open rates
Whatever the tool dashboard shows
What it really costs
Before anyone books a meeting
Per call
Billed only when a qualified call happens
Retainer + extras
Data, inboxes and tools billed separately
$1,000+/mo
Plus weeks of your own setup time
Want the line-by-line against your current setup?
Book a call →
08 — QUESTIONS
Straight answers.
How does pay-per-call pricing actually work?
+
You pay a fixed price for every qualified call that lands on your calendar, agreed before we start and based on your ICP and deal size. Infrastructure, data, copy, LinkedIn and dialing are all carried by us. No monthly retainer, no setup fee, and nothing owed for a call that does not meet the criteria we agreed.
What counts as a qualified call?
+
We agree the definition in writing before launch — usually title, company size, geography and a stated interest in solving the problem. If a booked call does not meet that bar, or the prospect no-shows and never rebooks, it is not billed. You are never paying to have your own pipeline filtered.
Who writes the copy and the call scripts?
+
We do, and you approve everything before it goes out — emails, LinkedIn messages and the opener our reps use on the phone. All of it is rewritten on a two-week cycle against live reply and connect data.
Where does the data come from?
+
Multiple enrichment providers cross-checked against each other, with every email verified for deliverability and every direct dial checked before it reaches a dialer. We exclude anyone already in your CRM, anyone you have marked off-limits, and any domain on your competitor list.
What do you need from me?
+
About an hour in week one for positioning and ICP, then roughly thirty minutes a week to approve copy and scripts. Everything else — infrastructure, data, sending, dialing and qualification — sits with us. You take the calls.
Is cold outreach still compliant?
+
Yes, with care. GDPR-legitimate-interest framing for EU and UK contacts, CAN-SPAM compliance for the US, DNC and TPS screening before any number is dialled, one-click opt-out on every email, and a suppression list that persists across all three channels permanently.
What happens if it does not work?
+
You stop paying, because there is nothing to pay for. No calls booked means no invoice — the risk of a slow month sits with us, not you. We will also tell you early if the numbers say outbound is wrong for your offer rather than quietly burning your market.
Do you work with agencies or recruiters?
+
Selectively. Crowded categories need a genuinely differentiated offer for outbound to land, so we take on a limited number and turn down anyone whose pitch is indistinguishable from the twenty other emails and calls their prospect gets that week.
Let's fill your calendar.
Thirty minutes. We'll map your ICP, estimate call volume from campaigns we've already run in your space, and tell you honestly if outbound is the wrong fit for your offer.
Book a Call →NO DECK. NO PITCH. JUST NUMBERS.